check_circle
TAM / SAM / SOM
Sized opportunity layers with demand drivers investors recognize.
Market research
Market sizing and demand context before you commit capital
TAM, SAM, and SOM framing with demand drivers — so you know how big the opportunity really is — plus competitive landscape context inside the same study as your financials.
What market research is included?
Market research on planner atlas covers market sizing (TAM, SAM, SOM) with demand drivers and competitive landscape context generated for your study, so opportunity claims stay tied to the same workspace as your plan and financials.
Research that supports decisions
Enough structure for banks and investors — without a separate research project.
check_circle
Competitive landscape
Context on who you compete with and how you differ.
check_circle
Sector & location aware
Framed from your industry and location inputs.
check_circle
Linked to the study
Research lives with narrative and five-year financials.
How market research is produced
Your inputs shape the market view inside the study.
Step 1
Define the market
Sector, geography, and customer focus.
Step 2
Generate sizing
Receive TAM/SAM/SOM and competitor context.
Step 3
Align the story
Use the same framing in narrative and financial planning.
Frequently asked questions
Is this primary field research?add
It is structured market context for planning and lender packs, not a substitute for custom field studies when those are required.
Can I edit market figures?add
Yes — treat outputs as editable planning inputs in your workspace.
Does every plan include market research?add
Market research is included on plans that grant the market research entitlement (including Starter).
How does it help fundraising?add
It gives a clear opportunity frame that matches your financial projections.